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Many people enjoy travelling and will always do so at any available opportunity. Some people travel often because it is part of their job requirements. There are those who rarely travel but will gladly do so once in awhile especially during vacations. When leaving your home for a night or more, it is always very important to take along with you everything you need to make yourself as comfortable as possible for the period you are away from home. Also take with you everything you need to fulfill the purpose of your travel, such as things you may need if you are on official/ business trips. If you forget something you would have taken for your travel, it may not only frustrate you but also sour your spirit, You may even incur extra expenses because you may be forced to buy something you would otherwise not have bought. So it is important you plan ahead and decide what you need for your journey and what kind of suitcase or luggage bag will be most suitable for your journey. What you may need for your journey and the type of travel bag you will need depends on the length of time you will be away from home and also the mode of your travel. What you may need for a business trip will be different from your needs when going for a vacation. When you have made a good mental recollection of what you need for your travel and your mode of travel (travel by air or drive yourself to your destination), you then have to decide on the type of travel bag to pack your things in. You have to choose the type of suitcase or travel/ luggage bag that will give you the greatest flexibility and allows you to travel light.Traveling With Luggage Bags /Garment Bags for Official/ Business TripsMost people prefer to fly if they are travelling for official or business purposes such as attending business meetings or going for conferences. In this case you may be spending a night or two away from home, then your best choice of travel bag may be a carry-on bag with wheels or a messenger bag. The messenger bags and rolling bags are available in many sizes ranging from 13″ to 21″. Each of these travel bags lets you travel light because you can fit your computer into your travel bag. The unique design of each bag allows you to comfortably store your notebook/iPad in addition to clothing and personal accessories in the same bag. Each bag has special overnight luggage section that provides enough room for the clothes you need while on your journey. Each bag is perfect for short official/business trips. Each type of carry-on case has all necessary notebook case features including a zip-down workstation with storage for your mobile accessories, pen loops, key clip and business card holder. The rolling carry-on bags have smooth-rolling wheels and telescoping handle that makes the rolling case a perfect companion for the businessperson on the go.Some people may prefer to travel with a garment bag, computer /notebook carrying case or a multipurpose handbag (for women). The garment bag is great for protecting clothes while traveling. The clothes stay neat and wrinkle free. The garment bag has multiple pockets and can hold up to 4 garments. It has four interior pockets that provide enough room for shoes and accessories like cosmetic/makeup bags, toiletry bags and curling hot iron cases. It also has one exterior pocket where you can put the book you want to read on the plane or any other thing you want to be handy while you are on the plane. This garment bag is very stylish, lightweight and durable. It has full-length center zipper that gives you easy access to the inside. It also has full exterior zipper closure that ensures that everything inside the bag is secured. When you have packed everything you want inside the bag, you can fold the garment bag into two. The bi-fold bag has two handles that makes it easy to carry. It also has a metal hanging hook that allows you to hang it on a wall. You can then use your multi-purpose handbag or computer/notebook carrying case to carry your computer/iPad.Some other travelers may prefer to travel with an overnight bag. The overnight bag has zippered main closure with three zippered side pockets and two Velcro end pockets. It has adjustable shoulder strap and carrying handle. It also has a black linen inside lining that makes it great for wiping out and keeping clean.Travel Accessories- Snoozer – Travel Neck Pillow / Blanket in VeluraBeside the travel/ luggage bags that you need to pack everything you need for your journey, you may consider other travel accessories such as a luxurious Velura covered neck rest that not only carries a soft, easy care Velura 40″ x 60″ blanket inside, but also has an inflatable pillow that allows you to enjoy a warm and comfortable trip. The PVC inflatable pillow is easy to inflate and deflate and the blanket is so soft that it easily folds back into the pillow cover. This snoozer-travel neck pillow/blanket in Velura is a compact, easy to carry travel item that you can use to provide comfort for yourself on any journey. This travel accessory is ideal for business or recreational travelers.What You May Need When going on Family VacationMany families choose to travel by road when on a family vacation; Travelling together in a car is part of the close family experience that every family cherishes and long for every year. Preparing for this long travelling experience for the families can be a sweet challenge for parents, especially when the journey involves very young kids. The thought of how to keep them engaged and entertained all through the long journey can also be daunting.It is no brainer to say that you need suitcases to pack the family’s clothing and needs while on vacation, The challenge is what type of suitcases do you need. Do you need a suitcase for everyone in the family or do you need to put everyone’s clothing in a common suitcase? Depending on the number in the family and the ages of the kids, you may have a common suitcase for clothing and another for other accessories. Alternatively, each kid can pack his/her accessories in his/her backpack, while you have a common suitcase for everyone. In another arrangement, you can let everyone in the family use a garment bag to pack both his/her clothing and accessories. This is one of the “sweet-bitter” choices parents have to make.Use A Thermal Cooler Bag to Pack Enough Cold Drinks For Everyone While On The JourneyDepending on the length of the journey you might want to travel with enough cold drinks packed in a thermal cooler bag. The thermal lining of the cooler bags prevents the drinks from absorbing heat as such the drinks will remain cold for a very long time. The idea is for you not to stop to buy cold drinks each time any member of the family wants something cold to drink. Having sufficient cold drinks handy when you need them gives you enough driving time and also lets you stop only when you need to break the journey for any other thing other than just buying some cold drinks.Make Your Kids Comfortable With Kids’ Travel AccessoriesBesides having enough drinks handy for anyone who needs it during the journey, it can also be a challenge to keep the kids comfortable during a very long journey. You can keep your kids comfortable all through the journey by allowing them to use kids’ travel accessories such as travel buddies. Kids’ travel buddies are ultra soft neck pillows that allow kids to snuggle with their buddy while “visiting the land of dreams!” These buddies that are available in different animal characters are perfect for strollers, cars and any other place kids drop off to sleep.Scosche backSTAGE pro II Vehicle Mount for Tablet PCApart from providing cold drinks for your kids when they need them and making them (kids) comfortable while they sleep during the journey, keeping the kids engaged during the course of the journey is another challenge. Some parents allow the children to read their books during the journey, and play their video games when they are tired of reading. These are good ways to keep your kids engaged. Another way is to have them watch videos/movies on iPad while you drive. In this instance, backSTAGE pro II is very suitable. Use the backSTAGE pro II to securely and rugged mount your iPad 2 to the back of any headrest so that your children can enjoy hands free viewing of movies, apps, games while you drive. This device is ideal to keep your family entertained with ease when you are on a long journey. The backstage pro II has a charger that plugs directly into the headrest mount and provides a continuous charge to your iPad 2. It has wireless IR headphones for private listening and a USB port that supports flash drive use for viewing images.These are some of the things you need to consider when preparing for a business trip or family vacation, to ensure that you have the most comfortable journey whether you travel by air or travel by road with your family on a vacation.

When a Small, medium or big sized business needs a competent search engine optimization (SEO) consultant, there are four options available:1 – Assemble a team of in-house webmasters, programmers and marketers to do the job.2 – Contract the job to a specialized SEO company.3 – Post an advertisement to hire an SEO consultant to work as an employee in the company.4 – Get an in-house SEO consultant from a specialized company to work with their staff without being an employee.So, what is the best option for your company? There are many points to consider before taking your decision.1 – Assembling your in-house team of webmasters and marketers will never work: From my long experience, assembling a team of in-house webmasters, programmers and marketers to do the job will never succeed as none of them has enough experience in optimization. Moreover, they do not realize what are the challenges that they are up against or the hidden problems from which their website is suffering.2 – Applying the best SEO practices: When starting any online project, the in-house SEO consultant will work with your managers to ensure that the Best SEO Practices are applied to every project, which will make it much faster to get your new web pages and other internet promotional advertisement to the first pages of Google and other major search engines.3 – SEO training seminars and workshops: An in-house SEO consultant will be able to organize SEO training seminars and workshops for different departments and different levels of employees on how to apply and include the Best SEO Practices in every online project.4 – Getting more profitable and productive ideas: The daily discussions and the direct communications between an in-house SEO consultant and the company administrators, managers, directors, programmers and webmasters will spark many new ideas on both sides. A simple idea or a suggestion in such an atmosphere can make a huge difference in starting a new campaign or modifying and existing one to be more profitable.5 – Creating the most SEO friendly websites: An in-house SEO consultant will be able to work more easily with your managers to apply any necessary modifications or redesigns to your websites in order to convert them into the most SEO friendly websites in the shortest possible time and with the least efforts. This will ensure that your websites will rank in the first pages of Google, Yahoo, Bing and other major search engines in the shortest time.6 – Detailed SEO audit: working with your webmasters and programmers, an in-house SEO consultant can more easily perform a detailed SEO audit to list all the points that need correction or modification in your website and in your different online advertising campaigns.7 – Selecting the most effective and profitable keywords to use for optimization: Having a direct contact with your staff in different departments will enable the in-house SEO consultant to finish the process of selecting the most effective and profitable keywords in no time, so the whole process of optimization can start quickly and become more effective and productive.8 – Adding social media marketing as an integral part of your internet marketing strategies: The in-house SEO consultant will have a direct relationship with a few selected employees in different departments to train them on how to establish a solid presence in different Social Media platforms. Maintaining a healthy presence on different Social Media platforms is a costly and time-consuming process. Having the in-house SEO consultant start and only supervise the selected company employees doing the daily Social Media Marketing activities will significantly reduce the cost involved in the process.9 – Publishing press releases: Being in direct contact with different levels of administration, it is much easier for an in-house SEO consultant to find dozens of ideas for new press releases every week. He can coordinate and publish many press releases every month to promote the products and services of the company, enhance branding and create hundreds of high quality back links which will post the positions of many keywords to rank in the first pages of Google, Yahoo, Bing and other major search engines.10 – Blogging: An in-house Consultant will have better chances to get many blog posts from different departments to post in the company blogs every week. An outside SEO company will not be in a similar position to contact different experts in the company to write blog posts. Every well written and optimized blog post is an asset and a testimony for the company. Blog posts will create hundreds of high quality back links in addition to promoting the products and services of the company.11 – Saving your time and money wasted on interviewing and hiring: Hiring an experienced SEO consultant is not an easy task. Hours are wasted in evaluating and interviewing many candidates. The interviewers usually do not have enough knowledge to enable them to pick up the most qualified candidates. On the other hand, getting an In-House SEO Consultant from a specialized SEO company will ensure having an experienced consultant without wasting any time in the hiring process.12 – Full-time or part-time: An In-House SEO Consultant from a specialized company can work one or two days per week, one or two days per month or five days a week. Depending or you needs and the turnover of your online projects, the in-house consultant can work one or two days in one week, five days the next week and one day in the following week. This provides you with flexibility which is not always possible when you hire an employee and save your business a lot of money when there is not much work for an SEO consultant.In Conclusion:Hiring a competent SEO consultant is never easy especially if the hiring managers are not proficient enough in SEO to identify and pick the best candidate.An in-house SEO consultant will work wonders for any business website by establishing clear standards for the Best SEO Practices in all company departments involved in the process of launching, modifying, improving and maintaining the many websites of your company.Getting an in-house SEO consultant from a specialized SEO company is the most productive and cost-effective option. Many companies have realized the value and the cost savings involved in getting an In-House SEO Consultant. These companies have achieved their goals in getting higher returns on their investments in web optimization and internet marketing.

Honestly, online education has become increasingly popular at colleges and universities in the past few years because of the improved access that it provides students. Online education refers to courses where at least 80 percent of content is distributed online. Students send assignments online and often participate in chat discussions or message boards that pertain to the course subject.However, while no face to face interaction is found in online degree programs, students are still able to communicate with each other through their computers. A growing number of physical universities, as well as newer online colleges, have begun to offer a select set of academic degree and certificate programs via the Internet at a wide range of levels and in a wide range of disciplines.While some programs require students to attend some campus classes or orientations, many are delivered completely online. In addition, several universities offer online student support services, such as online advising and registration, counseling, online textbook purchase, student governments and student newspapers. The benefits of online education includes, the ability to earn the same degree as an in class student, study at your own pace, convenience student resource center.EducationNevertheless, in higher education especially, the increasing tendency is to create a virtual learning environment which is sometimes combined with a management information system to create a managed learning environment in which all aspects of a course are handled through a consistent user interface standard throughout the institution. E-Learning can also refer to educational web sites such as those offering learning scenarios, worksheets and interactive exercises for children. E-learning services have evolved since computers were first used in education.The main goal of accreditation is to ensure that education provided by institutions of higher education meets acceptable levels of quality. Accrediting agencies, which are private educational associations of regional or national scope develop evaluation crite. Online learning can be a convenient way of getting your education but its not for everybody. Make sure to find out how much your education is going to cost before enrolling. Most colleges and universities now offer online learning also called distance education.Request free information about online teaching preparation programs and online education degrees from some of the most respected schools and colleges of education in your country. These highly respected education schools offer accredited education degrees and teaching preparation programs, delivered in a convenient online format. The internet has revolutionized education as we know it and now it is possible to earn a GED, BA, MA and even a PhD virtually without leaving your home and many other degrees are available with online education.However, the internet has made online education possible in virtually every discipline and for any kind of student. Homework can be handed in electronically and lectures can be watched by downloading video files, online education can replicate the classroom experience and give the student the opportunity to earn a degree while working around job and family responsibilities. Online education is now available for almost every kind of degree.It has made it possible to find a good school anywhere in the world but some people may need learning institutions close to them because they may want to visit the campus, use the library facilities, get to know other students face to face or take occasional exams which are proctored on campus. However, online education is more characterized by writing than by exams, simply because students who are located all over the world can not take proctored exams.LearningE-learning is naturally suited to distance learning and flexible learning, but can also be used in conjunction with face to face teaching, in which case the term blended learning is commonly used. It can also refer to educational web sites such as those offering learning scenarios, worksheets and interactive exercises for children. There is a trend to move toward blended learning services, where computer based activities are integrated with practical or classroom based situations.This idea is generally seen as being distinct from the use of computers in ways where learning is at least a peripheral element of the experience. Much effort has been put into the technical reuse of electronically based teaching materials and in particular creating or reusing learning objects.ConclusionOnline education is a way to increase students knowledge in a particular area of study by giving them access to a wide variety of material on the subject. It is rapidly increasing and online doctoral programs have even developed at leading research universities. It is accommodating in this manner, as it permits an individual to work while being enrolled as a full time college student.Moreover, it is convenient and flexible, allowing you to maintain your professional and personal commitments while pursuing a high quality education. Online education is now available for almost every kind of degree.

Day-to-day jobs, whether loved or hated by an employee, are the new hindrance of the modern working world. Why, you ask? Because your revenue can only be made during the day while on-foot! Time is money, and there are reasonably twelve hours or less in a workday with five days a week, on average. For every stressed college student, housewife, or full-time employee, there emerges the tired saying “twenty-four hours in a day just isn’t enough”. Working, eating, sleeping, taking care of schoolwork or children: when does it end, and where’s the money to take care of it all? It seems that there’s never enough. Running a company or working for one entails paying people for how many hours they work, but energy output that corresponds with the average business day doesn’t seem to suffice. Instead of putting in overtime or coming up with fruitless business gimmicks, the modern key to success actually lies in sitting down at the computer.Many tycoons have taken ownership of the world of online business, but there’s still plenty of room for you on the playing field! Innovations such as PayPal, Google Wallet, and other outlets have put the Internet spending power into the hands of consumers who love the relaxing relief of being able to find what they need online, whether their destination lie in an important asset or a pair of jeans. It’s your job to take advantage of that-save time, money, and effort by establishing your own startup online business. Online businesses are open 24 hours a day, 7 days a week, and 365 days per year: no amount of exhausting overtime can top that kind of success! Tired customers will find comfort and utilize little effort to make use of your offerings while in their own home, on their own time to make smart investments. No more of those gimmicks or pulling together difficult charts to display what’s what: online marketing is cheap and traffic/sales demographics are easily calculated and displayed so that you know which ventures are most successful. Accessibility of communication between you and a customer are greatly improved as well, particularly in a flexible online setting. As a matter of fact, not starting an online business is a time-sensitive risk, as consumers are increasingly dependent on finding what they need online. It’s easy, it’s fast, and it’s environment-friendly: your company or startup business idea can become a buzzing, contemporary hit after following a few easy steps.Seem overwhelming, complicated and expensive? It doesn’t have to be! Starting an online business, with careful attentiveness and time, can become the best investment you’ve ever made. Having access to customers around the world at any given time and being aware of their preferences is an invaluable resource of both better business knowledge and your personal income. Many resources, videos, free e-books, and guides are online to help you on your journey toward success while you sleep.

Personal loans have a very old history of use in the UK. Banks, even in the yesteryears, would similarly lend money to people for a certain term. The manner in which personal loans are offered may have undergone a vast change because of the incorporation of new technology. However, borrowers’ penchant for low interest personal loans sees no decline.What is it in a low interest personal loan that has borrowers transfixed to them?Most borrowers are very quick in answering this question. A low interest personal loan, according to them is the first step towards a low cost personal loan. Low interest personal loan is one where interest rate is charged at the least possible rate.Interest has the largest share among the several additions that are made on the personal loan. Every year, an interest at a certain rate is added to the personal loan. Interest signifies the opportunity cost. Had the amount been deposited at any other place, it would have earned a certain interest to the lender. The lending agency would try to cover the interest and the risk that is involved in the process of lending. These are the basic components of interest rate.A lower interest rate will add smaller amounts to the low interest personal loan. The benefit of this can be had at the time when monthly or quarterly repayments are being decided. Repayments are calculated by dividing the personal loan and its additions among the several months constituting its term of repayment. When a borrower draws personal loan at a lower rate of interest, he will surely have to pay less as monthly or quarterly repayment (unless the other components of cost of personal loan do not work against the low cost).How does one proceed in order to have a low interest personal loan? To reveal the complexity of the situation to borrowers who think that the process is easier, let us remind that there will be very few loan providers who will state that their personal loans are anything other than low interest. To confirm the validity of the statement, just have a look at the websites of loan providers in the UK and you will find the majority as having the adjective cheap and cheapest adorning their personal loans. This is a complex situation and traps a large number of people to so-called low interest personal loans.Thus, the question as to how one must proceed in order to have a low interest personal loan remains unanswered. Instead of expecting someone to answer the question or find a low interest personal loan, borrowers will themselves have to find the answers to the question.The first thing that borrowers must understand is that low interest personal loan is not available readymade. Borrower needs to put in effort in researching his own requirements and searching matching personal loans in the financial market. This will bring the borrower nearer to the desired low interest personal loans.Having learnt the truth behind the so called low interest personal loans, you will certainly not believe the claims of lenders easily. Every claim must be checked for its accuracy. With the advancement in technology, it is not difficult to get to the bottom of any claim. A similar tool is loan calculator. Loan calculator is actually a computer program through which one can compare rates of interest or APR of several loan providers in the UK. A typical loan calculator looks like a table displaying the APR chargeable by several loan providers in the UK at a particular point of time. The list includes both big and prestigious banks and the smaller financial institutions as well.Yet another method of confirming that the lender actually offers low interest personal loans is the personal loan quote. Through personal loan quote, the loan provider is presenting an offer before the customer. The offer document reads out the actual details of the personal loan. The loan quote requires active analysis of each and every term. The advantage of personal loan quote is that borrower gets to know of the basic stats of the loan without having incurred any obligation.So, again it is the borrower himself who has the key to a low interest personal loan. He would not find any obstruction in the search as long as he has sufficient information to back his decisions.

If you plan on financing your next vehicle, you should take some time to shop for car loan quotes. Naturally you want to get the best possible interest rate, since auto loan interest rates are closely tied to your credit rating and credit score. Although you will need an excellent credit scored to get the best auto loan rates, most people are still able to secure some kind of auto financing. Free quotes are widely available online, and by comparing a number of quotes, you will get an idea of what to expect.The first step in shopping for a car loan is to order a free copy of your credit report. If you find erroneous items on the credit report, you should get them removed before financing a vehicle. Once you review your credit report and learn your credit score, you will have some idea of the interest rate you can expect to pay.If you find that your credit is poor, there are steps you can take to improve your credit score. Close accounts that you use rarely or never, because having too many open credit accounts can adversely affect your credit score. Avoid having accounts maxed out, and try not to make any late payments before applying for your auto loan.Be aware that an excessive number of inquiries into your credit can have an adverse effect on your credit score. However, some inquiries count toward your FICO score and others don’t. If you authorize a lender to check your credit before applying for a loan or other type of credit, it will affect your FICO score. If you request a copy of your own credit report, or a business requests a copy of your report before performing a service or offering merchandise, it will not count against your credit score. Likewise, inquiries by a potential employer will not affect your FICO score.There are a few steps you can take to improve your credit score before you apply for an auto loan:- Close credit accounts which you seldom use, as having too many accounts may lower your credit score.- Try to keep balances paid down as much as possible. A number of maxed out accounts could be viewed as a sign of the potential inability of an applicant to be able to make the payments.- Obtain a copy of your credit report and check it for errors. Many people find inaccuracies on their credit reports that have lowered their credit score. You have the right to have corrections made to any inaccurate items on your credit report.Once you have confirmed that your credit report contains only accurate information, you should build a history of timely payments, lowering your debt to income ratio and decreasing your total amount of debt. Increasing your credit score takes time, since negative items can remain on your credit report for seven years, and ten in the case of bankruptcy. Fortunately, older items are less important than your recent credit activity.Now that you have the foundation for improving your credit in place, you are ready to begin shopping for auto loan quotes. Getting online quotes is a quick and efficient way to test the waters and see what kind of rates and terms you will be able to procure. Obviously you want the best car loan rates possible, but you should also be aware of the terms offered and the length of the loan. If lower monthly payments are your goal, you may greatly extend the time it takes to pay off the loan.Don’t overlook banks and credit unions where you already do business as sources of auto loan financing. They may offer you significantly lower interest rates and give you more flexibility in the repayment terms of your car loan. Don’t eliminate dealer financing as an option when purchasing a vehicle; just be aware that car dealers often add extra points in exchange for a lower interest rate, or charge more for the vehicle itself.Unless you are able to pay off your loan early, it will usually take several years to repay. Making timely auto loan payments will help increase your credit score, which will allow you to get a less expensive loan the next time you purchase a vehicle. In fact, demonstrating responsibility with an auto loan is one of the best ways to improve your credit.

A lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.Give your customers an outstanding brand experience and you’ll make them your ambassadors.EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES1. DEVELOP AN AWESOME WEBSITERegardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.2. DEMONSTRATE PERSONALITY THROUGH SOCIAL MEDIASocial media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.3. SHOW YOUR EXPERTISEIf you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.4. LISTEN WHAT CUSTOMERS HAVE TO SAYYou can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.5. BE KIND AND GENEROUSStart a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.DO YOU HAVE ANY OTHER IDEAS FOR EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES? TELL US IN THE COMMENTS!

Do you ever feel that you should be looking more at investments in commercial property in the saturated residential property market? If this is in your mind, you are joining the new wave of investors who wants to diversify their investment portfolio with the unstable economy.How big exactly is the commercial property market? Generally speaking, commercial property investment is not as straightforward as residential market. In Malaysia, it is almost sure that any piece of residential property will be lapped up the moment it is launched, and everyone at some point of their life will be looking for a house of their own. Some may buy a piece of residential property and rent it out instead. For commercial properties, there are a lot of other considerations.1. LocationLocation is a very important factor when it comes to investment in commercial properties. It may be true that a lot of people are looking into creating their own business, and it will not be too hard to find someone to rent your property start their business, but if the location is not right, the chances for renting out is slim.When you wish to invest in a commercial property, look around to see whether there are other residential properties which will support the business. You may want to take a good look at the whole development project, and check residential population surrounding the commercial lot that you are aiming for.Also, do check if the area is a flooding area, or are there any other disadvantages. Parking space is a very important factor of consideration for any business to thrive in this modern world, and you ought to make sure that there are parking spaces near the property you wish to invest in.2. FeaturesSometimes, the success of commercial properties also comes with the features included in the project itself. For example, some properties may be managed by the developer, with facilities such as wi-fi zone, making the commercial blocks into event venues or even being selective about the types of business and brand name to qualify as tenants. Some commercial properties with such strict criteria about tenants include BM Utama in the mainland Bukit Mertajam, and Straits Quay in Penang island.Both are project examples of two contrasting backdrop. Straits Quay is a high-end sea facing project by E&O, with very high traffic coming from its branded tenants and expensive condominiums and landed property support. Meanwhile, BM Utama is a 7-unit exclusive commercial lot owned by BM Utama’s property developer, DNP Land, and is meant to become part of the lifestyle support for the almost sold-out BM Utama. The 7 units are called The Gallery, which is available for leasing only, to ensure the quality of retailers.3. PriceAlthough people are talking about market price, as an investor, you should take into consideration the price and the size of the property. It is important to note that your property lease are usually based on long term contracts, and for some cases may span for 10 years instead of the normal renewable 1 or 2 years for residential properties. Also, you need to remember that returns from residential property comes from the capital value increase, but for commercial properties, it comes from income. Although commercial properties generally will cost more than residential properties, you will still need to sieve through to see if the investment can really bring you back a good return. Is the rental price of that property able to cover the loan that you took for the purchase?If you are buying the property for the sake of making it into a hub for your own business, then it is up to you to ensure that the business that you are going to do will bring in enough sales and income to cover for the loan repayment of the property.Commercial property leases provides an average contracted income stream of about 7 years.4. OwnershipWhen you buy any property, you need to be very clear about the type of ownership that you have. Is it a freehold or a leasehold property?Although leasehold properties are usually released with a certain amount of payment when the expiration term arrives, there may also be conditions where the land is taken back for new development. When the lease-land period is almost reached, property prices will drop significantly.You also will want to check on the previous ownership of the property. Most properties may have more than one owner sharing the ownership of the property, so you should get a background check about this with a trusted lawyer, also to find out if there are any underlying problems to why the property is up for sale. Make sure the property sale gets consent from all legal owners.